Marketing – Corporate Account Management
Centennial College’s Marketing – Corporate Account Management program prepares you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), government and institutional marketplaces.
Duration
1 year
Starting Date
January, September
Tuition Fee
$15,693
Location
Toronto, Canada
About the program
In this Marketing – Corporate Account Management program at Centennial College, you learn that because today’s customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.
As such, in interactive and practical courses, you’ll learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills in:
- Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours;
- Verbal and written communication;
- Selling and presentation (storytelling and practical methodologies);
- Using analytics and customer relationship management (CRM) tools;
- Business and financial literacy to create compelling customer value propositions;
- Engaging buyers and influencers through digital content and omnichannel marketing;
- Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers;
- Understanding negotiations from the buyer’s perspective;
- Purpose-driven leadership (understanding your motivations and next career steps).
If you’re goal oriented, organized, inquisitive and persistent with above average communication skills, consider a career in the industry diverse world of professional sales, account management and many other customer facing roles.
Career Prospects
Career Outlook
- Account Manager
- Account Executive
- Sales Coordinator
- Sales Representative (Inside/Outside/Commercial/Government)
- Sales Consultant
- Business Development Representative
- Financial Services Representative
- Territory Sales Representative
Interested? Get started today!
Other interesting programs
-
-
Supply Chain Management – Logistics
- The Centennial College Supply Chain Management – Logistics program provides students with an inter-disciplinary perspective to the multitude of supply…
The Centennial College Supply Chain Management – Logistics program provides students with an inter-disciplinary perspective to the multitude of supply chain management and logistics roles that are crucial to the success of any organization.
-
-
-
Strategic Management – Accounting
- The Centennial College Strategic Management – Accounting program is for students who want to gain a perspective on the organizational…
The Centennial College Strategic Management – Accounting program is for students who want to gain a perspective on the organizational techniques required for the effective execution of strategic decisions and the critical role that managerial leadership plays in the viability and growth of a business.
-
-
-
Strategic Management
- Centennial College’s Strategic Management program provides learning opportunities for you to build the skills and knowledge required by Strategy Managers.
Centennial College’s Strategic Management program provides learning opportunities for you to build the skills and knowledge required by Strategy Managers.
-
-
-
Project Management
- Centennial College’s Project Management program is intended for applicants who previously completed post-secondary education in any discipline and wish to…
Centennial College’s Project Management program is intended for applicants who previously completed post-secondary education in any discipline and wish to increase their employability by working towards a globally recognized certification in project management. It is also ideal for experienced project managers seeking to bring a new dimension of leadership to their work.
-
-
-
Pre-Business
- Centennial College’s Pre-Business program will help you to discover your path in the business world.
Centennial College’s Pre-Business program will help you to discover your path in the business world.
-
-
-
Paralegal
- Access to justice requires well-trained and licensed paralegals to fill the growing demand for affordable services in the legal profession.…
Access to justice requires well-trained and licensed paralegals to fill the growing demand for affordable services in the legal profession. Centennial College’s Paralegal program will prepare you to excel in the field through strong theoretical and practical courses.
-
-
-
Office Administration – Legal
- In the Office Administration – Legal program at Centennial College, you see the legal system unfold before your eyes.
In the Office Administration – Legal program at Centennial College, you see the legal system unfold before your eyes.
-
-
-
Office Administration – Health Services
- If you enjoy assisting doctors, contributing to the health care system, and working in today’s dynamic medical environments, join the…
If you enjoy assisting doctors, contributing to the health care system, and working in today’s dynamic medical environments, join the action by attending the Office Administration – Health Services program at Centennial College.
-
-
-
Office Administration – General
- Centennial College’s Office Administration – General program will offer you the administrative support knowledge to succeed in today’s office environment.
Centennial College’s Office Administration – General program will offer you the administrative support knowledge to succeed in today’s office environment.
-
-
-
Office Administration – Executive
- Centennial College’s Office Administration – Executive program prepares you, in just two years, to execute a range of duties performed…
Centennial College’s Office Administration – Executive program prepares you, in just two years, to execute a range of duties performed by Executive Assistants who work with upper level management in today’s technologically advanced workplaces.
-
-
-
Marketing Management
- In just two semesters, the Marketing Management program at Centennial College prepares you to become a marketing professional who carries…
In just two semesters, the Marketing Management program at Centennial College prepares you to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations.
-
-
-
Marketing – Research and Analytics
- Centennial College’s Marketing – Research and Analytics program positions you at the forefront of a cutting-edge job market in which…
Centennial College’s Marketing – Research and Analytics program positions you at the forefront of a cutting-edge job market in which organizations have oceans of data available to them, but struggle to make sense of it as marketing becomes increasingly data-driven.
-